We're all familiar with the concept of working for food, but exercise? David Lloyd Clubs created a pop-up lunch spot that can only be paid for in sweat. For three days, Londoners could venture inside for a healthy meal entirely paid for by squats and sit-ups. Run For Your Bun was only open for three days, but it was completely sold out every day. David Lloyd sought to get workers to be more active during the day. We think it worked.
Would you work out for lunch?